Global retail sportswear giant adidas plans to launch its first branded Terrex store in North America in November in Kitsilano on West 4th Avenue.
Terrex is adidas’ outdoor brand with an extensive product assortment of footwear, apparel, and accessories.
“Why Vancouver? Because it is absolutely the home of the outdoors. There are more consumers engaged in the outdoors every day in the Vancouver market, as they enjoy an unbeatable array of amenities including numerous outdoor parks, the mountains and the ocean on their doorstep,” Lesley Hawkins, VP Retail, told Retail Insider.
Hawkins said another component of Terrex is the company’s focus on sustainability which ties into the overall brand values as well.
“We are on a mission to end plastic waste. In all areas of our business, adidas is focused on sustainability – from product innovation to manufacturing processes to in-store design. Our Terrex store in Kitsilano will feature resource-saving and recyclable materials in the store design itself.”
Last modified: October 29, 2022
